Blending letterpress and offset
![]() |
Found this in the archives of AIGA. |
Shout Radio
Werner Design Werks Inc., Saint Paul, Minnesota, 2006
Description
Shout Radio wanted to communicate their originality and commitment to radio. They needed to stand out from the crowd and show that radio is an exciting and viable advertising medium. We called on radio’s iconic history: we caricatured the owners as amiable vacuum tubes, printed various radio dials on multicolored letterhead (reminiscent of Hollywood revision pages), and designed an “Ooh, what’s this?” CD mailing package. Perforated business cards double the exposure but claim singular wallet space. Materials and font choices prove at once familiar and all new.
Collections: AIGA 365: 28 (2007)Discipline: Brand and identity systems designFormat: Brand and identity systems, Stationery
Credits
Design firm: Werner Design Werks Inc.
Art director: Sharon Werner
Designers: Sarah Nelson Forss, Sharon Werner
Printer: Rex Mills Printing
Printing method: Offset, letterpress
Paper: Various
Client: Shout Radio
Juror Notes
“Smart application of a traditional concept—a standout piece!”
“Every piece is different but it all hangs together really well.”
“Every piece is different but it all hangs together really well.”
Subscribe to:
Posts (Atom)