Unique letterpress business card: wallpaper backed, foil stamped 3 color on 24pt blotter stock

These cards for Neighbor are on 24 pt blotter stock, have 3 passes on our lettepress machines, and used vintage wallpaper from the 1960's and 1970's on the back with a gold foil stamp.  Both parts are duplexed together.  These cards received our FUNKY FRESH award for design!  

Blending letterpress and offset

Found this in the archives of AIGA.  

Shout Radio

Werner Design Werks Inc., Saint Paul, Minnesota, 2006

Description

Shout Radio wanted to communicate their originality and commitment to radio. They needed to stand out from the crowd and show that radio is an exciting and viable advertising medium. We called on radio’s iconic history: we caricatured the owners as amiable vacuum tubes, printed various radio dials on multicolored letterhead (reminiscent of Hollywood revision pages), and designed an “Ooh, what’s this?” CD mailing package. Perforated business cards double the exposure but claim singular wallet space. Materials and font choices prove at once familiar and all new.

Collections: AIGA 365: 28 (2007)Discipline: Brand and identity systems designFormat: Brand and identity systems, Stationery

Credits

Design firm: Werner Design Werks Inc.

Art director: Sharon Werner

Designers: Sarah Nelson Forss, Sharon Werner

Typefaces: Franklin Gothic Demi, Rockwell, Trade Gothic Extended

Printer: Rex Mills Printing

Printing method: Offset, letterpress

Paper: Various

Client: Shout Radio

Juror Notes

“Smart application of a traditional concept—a standout piece!”
“Every piece is different but it all hangs together really well.”